Private betaA launch plan, ads and copy from one description
Describe your brand. Get a launch-ready campaign.
Hamla turns your website or a short description into a launch plan, ads in every size, and copy in your audience's language. Then it learns from every result.
Try an example:
Reading the description
Audience truths
Writing openings
Judging them
Drawing the sizes
Launch plan
Week 1Test 3 angles
Week 2Focus on the winner
Week 3Scale with Reels
Ads in every size
بُنّ ركندوامك الساعة 8؟ قهوتك توصل قبلك.اطلب الحين
Feed 4:5
بُنّ ركندوامك الساعة 8؟ قهوتك توصل قبلك.اطلب الحين
Story 9:16
The photo comes from an image model; Hamla sets the Arabic itself, so no letter comes out wrong.
Ad copy
الطابور الصبح مو جزء من يومك. اطلب قهوتك من بُنّ ركن، وتوصلك حارة قبل أول اجتماع.
Headline Description Button
A demo that runs only in your browser: nothing you type is sent anywhere. In the real Hamla, the app reads your website, judges every line and draws every size.
Free during the beta · nothing is published or spent without your yes
app.hamla.net
Hamla's home, as our own team sees it every morning.
Try it here
One description. A whole campaign.
Pick an example brand and see what Hamla makes from its description: a launch plan, ads in every size, and copy ready for Meta.
The description
Specialty coffee delivered in 20 minutes across Riyadh. We want our first thousand orders from office workers.
Goal
First 1,000 orders
Market
Riyadh
Budget
SAR 300 a day
Length
4 weeks
Logo3 app screens
A three-stage launch planAds in four sizesFull Meta copy, judged before you see it
Launch plan · 4 weeks
Goal: a first order under SAR 22
Week 1
Test 3 angles × 3 ads
Time · the queue · the same taste every day
Of the budget · 40%
Week 2
Focus on the winning angle
3 new versions of it; pause the weakest
Of the budget · 70%
Weeks 3–4
Scale
Reels and Stories, and an audience like the first buyers
Of the budget · 90%
Audience
Office workers aged 24–38 in Riyadh who order from apps in the morning.
Placements
Reels 45% · Stories 35% · Feed 20%
One idea · four sizes
The text is typeset, so it never breaks in any size
بُنّ ركنقهوتك جاهزة قبل أن تصل إلى مكتبك.اطلب الآن
1:1 · Square post
بُنّ ركنقهوتك جاهزة قبل أن تصل إلى مكتبك.اطلب الآن
4:5 · Feed
بُنّ ركنقهوتك جاهزة قبل أن تصل إلى مكتبك.اطلب الآن
9:16 · Stories and Reels
بُنّ ركنقهوتك جاهزة قبل أن تصل إلى مكتبك.اطلب الآن
1.91:1 · Link
ببُنّ ركنإعلان ممول
الطابور الصباحي ليس جزءًا من يومك.
اطلب قهوتك المختصة من بُنّ ركن، وتصلك ساخنة قبل اجتماعك الأول.
قهوتك جاهزة قبل أن تصل إلى مكتبك.
قهوتك تصل قبلكتوصيل خلال 20 دقيقة في الرياضاطلب الآن
Other openings · do they sound human?
إن تأخرت في الاستيقاظ، فقهوتك لن تتأخر.94
صباحك أقصر من الطابور.89
بُنّ ركن: أفضل قهوة في الرياض.38
Lines that open with the product name or sound like ad-speak fall out before they reach you.
Example brands and numbers, for illustration only.
A problem everyone who has run an Arabic ad knows
Arabic isn't a translation. And it isn't a picture of broken letters.
Generic image tools split the letters and flip the words, and copy comes out translated and lifeless. Hamla writes in your audience's language and sets the Arabic itself, letter by letter.
A picture from a generic model
ة و ه ق ل ان آ ل ا ب ل ط ا
Split letters and a reversed word
Typos only the client notices
Translated phrases: “enjoy an exceptional experience”
The same ad in Hamla
بُنّ ركنالقهوة تصلك قبل أن تغادر البيت.اطلب الآن
The text is typeset, not imagined by a model
A spelling check on every ad: «المرآة» is not «المرأة»
The market's own language: clear MSA, or a local dialect
One idea, in each market's voice. Switch the dialect:
Modern Standard Arabic that reads easily from Riyadh to Cairo.
Fits mixed markets and brands that want one formal voice.
One idea for an example brand. Hamla writes in the language of the market you pick for each campaign, and never “corrects” dialect into formal Arabic.
BBunn RuknSponsored
الطابور الصباحي ليس جزءًا من يومك.
اطلب قهوتك قبل أن تغادر البيت، وتصلك قبل اجتماعك الأول.
قهوتك جاهزة قبل أن تصل إلى مكتبك.اطلب الآن
قهوتك تصل قبلكتوصيل خلال 20 دقيقةاطلب الآن
The campaign room
A whole campaign. One clear next step at a time.
Five phases: plan, ads, pick, launch, results. Hamla always suggests the next step and explains why; you approve or change it.
01 · Plan
Starts with people, not the product.
Set the goal, and Hamla draws out truths about your audience: when they wake up, what annoys them, what they tell friends. Angles grow from those truths.
TruthOrders coffee from bed, on the phone.
TruthHates the queue when he's late for work.
TruthPays more for something reliable every day.
Angle: timeAngle: the queueAngle: same taste
02 · Ads
A round of ads with real structures.
Every ad has a proven structure with its own rules: result first, big type, before and after, and more. Every opening line is judged before you see it, and the product name stays out of line one.
Overslept? Your coffee didn't.94
Your coffee's ready before you reach your desk.92
Bunn Rukn: the best coffee in Riyadh.38
38 = ad-speak · product in line one
03 · Pick
Rate one by one, or send it to the client.
Yes, maybe, no. Every rating is kept in the brand's memory, so the next round lands closer to your taste. One approval link opens on the client's phone, no account needed.
Ad 7 of 10Overslept? Your coffee didn't.
04 · Launch
On Meta, paused until you say yes.
The campaign and its ads are created on Meta, paused. Turning it on is a separate step that shows the daily budget and the most it can spend. Nothing starts without your yes.
Campaign on Meta Paused
Daily budgetEGP 500
Most it can spend in 7 daysEGP 3,500
Turning on needs a separate yes
05 · Results and next round
Against your average, and the next round starts from what won.
Hamla reads Meta's results and compares every ad with your brand's own average, not industry numbers. It tells you what to keep and what to stop, then builds the next round from the winner.
We use Hamla every day for Tadween's ads in Egypt and Saudi Arabia. Some are fully drawn, some have a photo. All of them use the product's real screens.
Drawnfor Tadween
With a photofor Tadween
Drawnfor Tadween
With a photofor Tadween
Drawnfor Tadween
With a photofor Tadween
Drawnfor Tadween
With a photofor Tadween
Drawnfor Tadween
With a photofor Tadween
Drawnfor Tadween
Drawnfor Tadween
The hook arena
10 ads compete. The strongest carry on.
Each round is 10 complete ads with their copy, and every part is judged. Winners breed the next round, and you can trace any ad back to its first idea.
No. Hamla always suggests the next step and explains why, and builds the plan and the ads from your website or a short description of your brand.
Which languages does it write in?
Modern Standard Arabic, Egyptian and Gulf Arabic, and English. You pick the market's language for each campaign, and ads are never translated word for word.
Does it publish or spend on its own?
No. Ads are created on Meta paused, and turning them on is a separate step that needs your yes. Posts too: nothing is published without approval.
How are the pictures made?
Either fully drawn, which is free and exact in Arabic because the text is typeset, or with a photo made by an AI model whose Arabic is checked before you see it; those cost credits.
Do I need to connect Meta to start?
No. You see your first round of ads before connecting anything. You connect your Page and ad account yourself when you want to launch or read results.
Where is my brand's data kept?
On the company's server in the European Union (Hetzner). Details are in the privacy policy.
Your first round starts with an invite.
Hamla is in private beta. Leave your email and we'll send an invite when it's your turn. Free during the beta.
