Campaign room
From goal to launch,
in one room.
Each campaign is one goal moving in rounds: plan, make, pick, launch, learn. At every moment there's one next step, with its reason.
Plan
Write the goal in a sentence. Hamla proposes the audience and its truths, then the angles worth testing, and shows every inference for you to edit.
Ads
A round of ads in different structures with your real product screens. Drawn pieces are free and exact; ads with a photo cost credits you see before you start.
Pick
Rate each ad yes, maybe or no, and say why. Share the round with the client through one link, and their answers appear next to your ratings.
Launch
A check before anything goes out: account, Page, pictures, copy, audience, budget. Then a paused create, and turning on with a separate yes.
Before it goes out
Results
Every ad against the brand's average. What works keeps going, what costs more stops, and the next round starts from the winner.
In the room itself, the phase bar shows where you are, with the current phase in red.
The round board
Ten ads.
Three carry on.
Every ad is judged: does the opening sound human? Does the picture match? Is the structure respected? Then you choose.
Carries on
Out
Carries on
Out
Carries on
Out
Out
Out
Out
OutReal ads made for Tadween. The scores here are for illustration.
Structures, not templates
Every ad has a structure.
Every structure has rules.
Result first means a short promise, the product's result shown big, and one button. A chat thread means a real message from the reader's life. Hamla picks a varied mix for each round so the ads don't look alike.
One next move
No dashboard
with a hundred buttons.
The assistant beside every phase proposes one move and says how long it takes and what it costs. Other moves exist, but they're smaller.
- “About 3 minutes · no credits”: time and cost before you click
- Ask Hamla in your own words: “don't mention prices in any ad”
- Everything that happened is logged in the room
Rate 6 new ads
Round 2 is ready. Your ratings decide what launches and what the next round learns.
Your first round
starts with an invite.
Hamla is in private beta. Leave your email and we'll send an invite when it's your turn. Free during the beta.