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متتأخرش على الشغل عشان طابور القهوة. اطلبها من السرير، وهتوصلك قبل ما تنزل.
قهوتك هتوصل قبل ما توصل المكتب.اطلب دلوقتي
قهوتك قبل الشغلتوصيل في 20 دقيقةاطلب دلوقتي
Egypt
Ads in Egyptian Arabic,
not translated.
Egypt's audience reads colloquial Arabic and trusts it. Hamla writes in everyday Cairo and Alexandria words, and leaves MSA to brands that choose it.
One idea, in Egypt's voice.
The same idea for an example coffee brand. Switch voices and compare.
- “متتأخرش”, “هتوصل”, “دلوقتي”: words people in Cairo actually say.
- Prices in EGP; the button speaks the market's dialect too.
One idea for an example brand. Hamla writes in the language of the market you pick for each campaign, and never “corrects” dialect into formal Arabic.
What Hamla keeps for this market
The dialect, the pound,
and Egypt's moments.
- Egyptian Arabic in the ads, MSA in the interface if you like
- Words your audience says in English stay that way: CV, online
- Prices and budgets in Egyptian pounds
- No “correcting” colloquial into formal Arabic
Budget in the launch plan
500EGPa day
Length14 days
Most it can spendEGP 7,000
An example. The currency follows your ad account; prices inside Hamla are in credits.
The market's moments
Timing is part of the message.
Well-known, safe dates to plan around. Hamla suggests the idea and the timing; you decide.
JanNew Year
Feb
Mar
AprSham El-Nessim (date varies)
May
Jun
Jul
Aug
SepBack to school
Oct
Nov
Dec
Move every year with the Hijri calendar: Ramadan, Eid al-Fitr, Eid al-Adha.
From our own use
Ads made for Egypt.
Your first round
starts with an invite.
Hamla is in private beta. Leave your email and we'll send an invite when it's your turn. Free during the beta.