How it works

From your website
to your next round.

Seven steps, and one clear move at each. You decide; Hamla does the heavy lifting and tells you why.

01 · Your website

It starts with your website.

Paste your link, or write a short description if you have no website. Hamla reads the pages and gathers what it needs: products, voice, look, screens.

Reading…
  • Products and services · Found 14 products
  • Voice and language · Modern Standard Arabic, tech terms in English
  • Look · Violet, white, bold type
  • Screens · 38 screens waiting for you to check

An example from our own brand, Tadween. Reading costs no credits.

02 · Brand kit

You see what it understood.

Everything Hamla inferred shows up in the brand kit as readable sentences, each with a “check this” flag and an edit button. Nothing is hidden in a file.

Hamla's brand kit: brand readiness at 86% and a “check this” list
Tadween's brand kit, as it looks in Hamla.
More about the brand kit
03 · First round

A first round, before you connect anything.

Pick a goal; Hamla proposes the people and the angles, then a round of ads with real structures, in the market's language. You see your first ads before you're asked to connect Meta.

The campaign room: a first round of 15 ads, each with its angle and structure
  • Drawn pieces are free, and exact in Arabic
  • Every opening is judged before you see it
  • The next step is always proposed, with its reason
04 · Pick

You pick, or the client does.

Review the ads one by one: yes, maybe, no, and why. Or send the round with one link the client opens on a phone, approving or asking for a change on each ad, no account needed.

The pick phase: one large ad, why it was made, yes/maybe/no buttons, and “client's view”
05 · Launch

It launches paused, then you say yes.

You connect your Page and ad account yourself. The campaign is created on Meta, paused. Turning it on is a second, separate step that shows the daily budget and the most it can spend.

Step 1

Create on Meta, paused

The campaign, ad sets and ads, all paused. No spend.

Step 2

Turn on with a separate yes

You see the daily budget and the most it can spend before you agree.

06 · Results

Results, against yourself.

Hamla reads Meta, your posts and the pixel, and writes the week's summary in plain words. Every number is compared with your brand's own average, never an industry figure.

The results page: the week's summary, spend, sign-ups and cost per sign-up against the average
Real results from Tadween's Meta account.
07 · Next round

And the next round starts from what won.

Winners breed the next round, and your ratings become rules you can read and edit under “What we learned”. The more you rate, the closer the rounds get to your taste.

Round 1
A drawn ad leading with a fear, then the result screen
Round 2
A drawn ad with a real screen
Round 3
An interview-practice ad written in Egyptian Arabic
“What we learned”: rules drawn from ratings, each one can be switched on or edited

Your first round
starts with an invite.

Hamla is in private beta. Leave your email and we'll send an invite when it's your turn. Free during the beta.

Hamla is in private betaJoin