Brand kit
The AI's notebook,
open to you.
Everything Hamla inferred about your brand is written as sentences you can read. What needs a look carries a “check this” flag, and every line can be corrected in a click; the next ads follow it.
Egypt ads are written in Egyptian Arabic, Saudi ads in Gulf Arabic.
From ads you rated “yes”
Technical terms stay in English: CV, ATS.
Check this From your website's pages
No hype: no “revolutionary”, no “amazing”.
A rule you added
Violet and white, with bold type for headlines.
From your logo and home page
Screens large and readable, not a laptop in every ad.
Check this From your recent ratings
Fresh graduates and early-career staff in Egypt and Saudi Arabia.
From the campaign goal
What bothers them most: the auto-reply after every application.
Check this A truth we inferred
Ads that open with the result do better than your average.
From Meta results
Don't repeat the same composition within a round.
Check this From 3 “no” ratings
Try it: confirm a note, or correct it in your own words. Examples from Tadween's brand kit.
What's in the kit
Colours, type and logo, and what shouldn't repeat.
Dialect per market, terms, and what never to say.
Real captures, and which are fit for ads once you check.
Segments with their truths, not just ages.
Each market's language, currency and seasons.
Rules from your ratings and results, on or off.
In the app
Your brand's readiness,
and what waits for your check.
Your first round
starts with an invite.
Hamla is in private beta. Leave your email and we'll send an invite when it's your turn. Free during the beta.